Pay-Per-Click (PPC) Advertising is a digital marketing model in which advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your website rather than earning them organically. This gives advertisers the opportunity for ads to appear alongside organic search results. When you see Sponsored  in a search result those are PPC ads. Ads only appear when they match your search criteria and only in a zipcode(s), a radius around an address, a city, or a state assigned for the ad. Google Ads display on Google Search, YouTube, Google Display Network, and partner websites.